Culture for research

In 1947 Carlo Barassi, engineer of Pirelli, together with Renato Teani, in the financial dpt. of Pirelli, Pio Reggiani and Aldo Bai, founded the company Ar-flex (flexible furniture), that became later arflex.
They worked together with a young architect Marzo Zanuso and began to experiment the use of foam rubber and elastic tapes for the furniture market.

In history and life of a company there are events and moments of special meaning, which are awards for merit acknowledged by everybody. Those first memorable moments in the history of arflex coincide with the company's creation, in modest premises in Milan's Corso di Porta Vittoria. It was there that the first manufacturing and sales team was formed, but the arflex company was only presented to the public for the first time in 1951, at the IX Triennale in Milan, after two years of experimentations. This early contact with a wider audience in the context of an avant-garde artistic event is intensely significant in the company's history, because right this experimental interest, if not separated from commercial purposes, shows the will of creating high technological and esthetical level products, based on deep research and experimentation. The golden medal at the IX Triennale assigned to Lady armchair was above all recognition of Arflex manufacturing philosophy.

Fiat topolino

Arflex is constantly focused on cultural experimentation, that allows to impose new, technological products, that were totally new at that time, as, for example, four models of Marco Zanuso : Lady armchair (1951, award Medaglia d’oro at IX Triennale), Sleep-o-matic sofa (also in 1951, award Medaglia d’oro at X Triennale), Martingala armchair (1952), Fourline armchair (1964, award Medaglia d’oro at XIII Triennale), then Fiorenza armchair (Franco Albini, 1952), Lucania chair (De Carlo 1954), Delfino armchair (Carboni, first example of animal-design), Cubo armchair (Castiglioni 1957), made on occasion of the event in Como “colors and shapes of the today’s home”, realized as prototype and never put in production.

Elettra and Neptunia chairs (1953 and 1954) designed by BBPR or Hall seat (Menghi, 1958) and the first furniture directional pieces designed by Roberto Menghi in 1961, allow to extend the production to the office furniture or to public spaces, together with home space.


Between 1951 and 1954 arflex produced various models of car seat designed by Carlo Barassi ('MilleMiglia' and 'Sedile Lettino' suitable for 'Fiat Topolino'). These were fitted into the vehicle instead of standard production seats and offered outstanding comfort, thanks to the use of foam rubber and elastic tapes. The covers were removed and the seatbacks were flappable. Arflex strove to make its contribution to the comfort of those Italians, who were beginning to travel.


Between 1955 and 1960 arflex began its diffusion on international markets with creation of consociated societies for manufacturing and sales in Benelux, France, Switzerland and Spain.


The rose of designers collaborating with the company enlarges during those years, including several components of Italian design and projecting managers of new generations: just to quote Carlo Bartoli, Maurizio Calzavara, Joe Colombo, Sergio Mazza till Cini Boeri.


Very innovative, both on technological and formal side, are the products starting from second half of the 60es: Gaia (Bartoli, 1965) is an armchair in polyester resins and glass-fibre; Bobo (Boeri, 1967) is the first mono-block seat in polyurethane foam without internal structure; Serpentone (Boeri, 1971) is a revolutionary sofa in polyurethane assuming winding shapes for an endless length. Immediately after comes the Strips series (Boeri 1972 Compasso d'Oro in 1979) perfect testimonials of a new way of being totally unbound to traditional 'labels', lived as a liberating attitude, to be treated like sleeping-bags or soft wind-jacket to wear.

While collaboration with architects and designers becomes larger, towards end of the 60es arflex gives birth to other consociated companies (arflex Japan was founded in 1969, arflex du Brasil in 1970) a sort of arflex-look coming out few years later all over the world.

In 1969 the new factory in Limbiate was built and show-room were renewed, from the one in Rome to the historical seat in Milan's Via Borgogna.


In 1966 arflex with Cassina, Tecno and Bernini found the magazine Ottagono, which became one of the most important architectural magazines.
In the 80es arflex under a new property, keeps on maintaining the engagement to collaborate with architects, from Luca Meda, Michele De Lucchi, Anna Castelli Ferrieri, Paolo Nava to Fabrizio Ballardini (Ribalta sofa 1993 awarded in Cologne with award Top Ten), to international architects, as: Oscar Tusquets, Burkhard Voghterr, Isao Hosoe.


In 1995 the trademark becomes property of seven salotti spa, who reopens the show-room in Milan's Corso Europa (cured by Pierluigi Cerri 2001), restarts production of a series of products belonging to the historical archive not only for mere re-edition, but also because of its still very modern line, functionality, their surprising actuality and their being unique.


New property keeps on the collaboration with international architects: Studio Cerri, Studio Sottsass, Michele De Lucchi, Isao Hosoe (Dune, 1995 The Design Distinction Award), Hannes Wettstein (Spline International Design Award 2002), Prospero Rasulo, Carlo Colombo, Christophe Pillet, Vincent Van Duysen, Cini Boeri, Carlo Ferrando, Mauro Lipparini, Burkard Vogtherr, and restarts collaborating with young designers as Monica Graffeo producing the Mints chair (Young&Design award 2004).
arflex restarts the 'experimentation-research' created by arflex in 1950, where the shape of the object was given by using materials and technologies; examples of this are the table designed by Stefano Gallizioli in 2002: its shape is bound to innovative registered technology for production and assemblage of the top or the seats for airports designed by Mangiarotti in 1998, where the marble-base was produced with a new cutting technology. These products just remained prototypes, while shelves Live designed by Giuseppe Viganò in 2004, were put in production. The designer adapted the shape of the shelf to the utility-patent invented by the company.

Starting from 2005 the architect Carlo Colombo performs the important rule of artistic director of arflex.
As first step, he planned again the internal space of the showroom in Milan, giving a new idea of interior and design.
In 2006 he designed the armchair Cocca, that expresses the synthesis between hard and soft : from one side there is the hard frame in polyurethane, made from one unique mould, synonymous of modernity and resistance, designed to confront time, and from the other side the soft, with the comfort, welcome and relax.

In 2007 arflex celebrates 60 years of the brand, making an event in Via Savona, in Milan, presenting his historical archive, that was visible for the very first time to the public.
In the same year, arflex won two very important awards : “Wallpaper Jaguar” for bookcase Twist, designed by the architect Carlo Colombo and for the best re edit product, designed by Mario Marenco.

Starting from 2008, arflex starts the splendid relationship with the Swedish architects Claesson, Koivisto, Rune, who designed in 2010 the furniture elements Hillside, that won the “Wallpaper Design Award”.
Always in the same year, arflex presents for the first time in his history, the Cloud collection for outdoor, designed by Carlo Colombo. This project permits to arflex to win the award “Edida Elle Décor International Design Awards” 2010/2011.

In 2013 Claesson Koivisto Rune designed the armchair Hug, that becomes immediately a model with success in community and home space. The Hug family was designed and planned with particular and total care, in order to give the maximum of flexibility to the client, in order to be nice and beautiful from the aesthetical point of view, in order to be personalized in colors and materials.

2014: arflex invites to discover the new project designed and coordinated by Jean Nouvel, called KNP. It is the interrogation on the archetype of the sofa, the reinterpretation of the today’s technologies, in order to propose a new way to live, to sit down, to love, to roll up, to divide : it is a new way to create a “nest”…..
In the same year, arflex starts a new cooperation with the architect Luca Nichetto, who designed a series of new projects that contribute to create the style of living in the home spaces, typical of the Italian design.
The seat system Ladle wants to modernize the design in contemporary key, but above all the feeling and comfort of the classical seats of 60’s years.

In 2015 Claesson Koivisto Rune present a seat project called Mangold, inspired to art and geometrical shapes of the architecture, in order to create a never ending numbers of compositions.
The armchairs Jim&Jules, designed always by the Swedish architects, are simple armchairs but with a very high seat comfort. Their round shape permits to place them in all ambiences, in an architectural contest.
Arflex begins also the cooperation with the Spanish architect Mario Ruiz, who designed the model Bliss, that can be adapted in a home space or also for contract and community, for the versatility of the legs.

2016: arflex increases its collection with significant pieces of the historical archive, arriving to have fourteen icons of the Italian design, designed by the architects Cini Boeri, Franco Albini, BBPR., Marcello Cuneo, Mario Marenco, Erberto Carboni and Roberto Menghi.
Arflex presents the new seat collection Bonsai, designed by Claesson Koivisto Rune, inspired by reflections upon Japanese aesthetic and culture.
In stark contract, rectilinear wooden platforms supported on low, wooden legs elevate these rounded, upholstered forms above the floor plane.
The relationship with the office Bernhardt&Vella permits to realize for the first time in the arflex history the lamp Papillon and the screen Vela, where two colored glasses with different, but complementary shapes, play with transparencies.


MoMa in New York ( Gaia, Lady )

CPermanent collection The Chicago Athenaeum ( Dune )

Triennale in Milan ( Fiorenza, Martingala, Strips, Delfino, Boborelax, Lady, Antropus, Bicia )

Triennale in Tokyo permanent museum ( Lady, Fiorenza )

Museum of contemporary furniture in Ravenna ( Lady, Martingala, Fiorenza, Antropus, Tripoltrona, T-line, Felix, Privè, O-line, Triennale, Strips, Bicia )



В 1947 году Карло Барасси, инженер Pirelli вместе с Ренато Теани из финансового отдела Pirelli, Pio Reggiani и Aldo Bai, основали компанию Ar-flex («гибкая мебель»), которая позже стала arflex. Вместе с молодым архитектором Марко Занусо, они начали экспериментировать с использованием поролона и эластичных лент для мебели.
истории и жизни компании есть события и моменты особого значения, которые являются наградами за заслуги, признанные всеми. Эти первые незабываемые моменты в истории arflex совпадают с созданием компании, в скромных помещениях в Милане в Корсо ди Порта Виктория. Именно там была сформирована первая команда по производству и продажам, но компания arflex была впервые представлена общественности в 1951 году, на IX Триеннале в Милане, после двух лет экспериментов. Этот ранний контакт с более широкой аудиторией в контексте авангардного художественного события чрезвычайно важен для истории компании. Он показывает стремление создать высокотехнологичные и эстетические продукты, основанные на глубоких исследованиях и экспериментах. Золотая медаль на IX Триеннале, назначенная на креслу Lady, была прежде всего признанием философии производства аrflex.

Fiat topolino

Внимание аrflex постоянно фокусируется на культурных экспериментах, что позволяет создавать новые технологические продукты, которые были совершенно новыми в то время, например: четыре модели Marco Zanuso, кресло Lady (1951 год, награждение Золотого Медаля в IX Триеннале), диван Sleep-o-matic (также в 1951 году,  награждение Золотого Медаля в X Триеннале), кресло Martingala (1952), кресло Fourline (1964 год, награждение Золотого Медаля в XIII Триеннале); кресло Fiorenza (Франко Альбини, 1952), стул Lucania (Де Карло, 1954), кресло Delfino (Карбони, первый експеримент животного дизайна), кресло Cubo (Castiglioni 1957), сделанное для выставкт в Комо «Цвета и формы современного дома», реализованный как прототип и никогда не вводимый в производство.

В период с 1951 по 1954 год в рамках проекта Карло Барасси, arflex выпустил несколько моделей автомобильных сидений (MilleMiglia и Раскладные Кресла для Fiat Topolino). Они заменили стандартные сиденья и обеспечили выдающийся комфорт благодаря использованию поролон и эластичных лент.  Использовались съемные чехлы, а спинки складные. arflex внес свой вклад в комфорт итальянцев, которые начали путешествовать.


В период с 1955 по 1960 год она начала выходить на внешний рынок, создавая дочерние предприятия для производства и продажи в Бенилюксе, Франции, Швейцарии и Испании.
За это время увеличилось количество дизайнеров, сотрудничающих с компанией: итальянских дизайнеров и дизайнеров нового поколения таких как Карло Бартоли, Маурицио Кальзавару, Джо Коломбо, Серхио Мацца до Чини Боэри.

Очень инновационными с технологической точки зрения являются продукты середины 1960-х годов: Gaia (Бартоли, 1965) -  кресло из полиэфирных смол и стекловолокна; Bobo (Боэри, 1967) - первое моноблочное сиденье из пенополиуретана без внутренней структуры; Serpentone (Боэри, 1971) - это революционный диван в полиуретане, который приобретает извилистые формы практически неограниченной длины.
Сразу после этого появилась серия Strips (Боэри 1972,  Compasso d'Oro в 1979 году), которая позволила не привязываться к традиционным «лейблам», давала свободу, к ней относились как к спальным мешкам или мягкой удобной ветровке.

По мере расширения сотрудничества с архитекторами и дизайнерами, к концу 60-х годов arflex создает другие дочерние компании (arflex Japan - в 1969 году, arflex du Brasil - в 1970) появляется своего рода arflex-взгляд,  который несколько лет спустя охватывает весь мир. В 1969 году в Лимбиате была построена новая фабрика, шоурумы были обновлены, начиная с Рима, заканчивая историческим местом в Милане на улице Виа Боргоньа.

В 1966 году arflex вместе с Кассиной, Текно и Бернини основали журнал Ottagono, который на протяжении многих лет был одним из ведущих архитектурных журналов. В 80-х arflex продолжает поддерживать сотрудничество с архитекторами такими как Лука Меда, Микеле Де Лукки, Анна Кастелли Ферриери, Паоло Нава и Фабрицио Баллардини (диван Ribalta 1993,  награжденный в Кельне наградой Top Ten), зарубежными архитекторами: Оскар Туске, Буркхард Вогертер, Исао Хосе.

В 1995 году бренд был продан seven salotti spa, который вновь открывает шоурум в Корсо Европа в Милане (под руководством Пьерлуиджи Черри 2001) и возобновляет серию продуктов из исторического архива не только для простого переиздания, но также из-за ее все еще современности, функциональности, удивительной актуальности и уникальности.


С 2005 года архитектор Карло Коломбо сыграл важную роль художественного руководителя arflex.
В качестве первого шага он придумал новый интерьер выставочного зала в Милане, дал новую идею интерьера и дизайна

В 2006 году он разработал кресло Cocca, которое является синтезом твердое/мягкое: с одной стороны есть твердая рама из полиуретана, изготовленная из одной единственной формы, синоним современности и прочности, предназначенная для долгой службы, а с другой стороны чувства комфорта, теплого приёма и расслабленности.

В 2007 году arflex отмечает 60-летие бренда и представляет на выставке на Виа Савоне свой исторический архив, впервые показывает его публике. В том же году она получила две очень важных награды «Wallpaper jaguar», за книжные шкафы Twist, нарисованы архитектором Карло Коломбо, и за лучший перевыпущенный продукт, нарисован Марио Маренко.

В 2008 года, arflex начинает сотрудничать со Шведскими архитекторами Клаессоном, Койвисто, Руне, которые в 2010 году проектируют книжный шкаф Hillside, который выиграет «Награду за Wallpaper Design Awards».

В том же году, arflex представляет впервые в своей истории коллекцию Cloud для наружного применения, нарисованная Карло Коломбо. Этот проект принесёт arflex награду «EDIDA Elle Décor International Design Awards» в 2010/2011.

В 2013 году Клаессоном, Койвисто, Руне спроектировали кресло Hug, которое сразу же стало успешным в обществе и дома. Серия Hug спроектирована с особой тщательностью, чтобы обеспечить клиенту максимальную гибкость, и быть красивым с эстетической точки зрения, предмет у которого можно выбрать и цвет, и материал.

2014: arflex приглашает на открытие нового проекта, нарисованного и координируемого Жаном Нувелем: KNP. Речь идет о архетипе дивана, о переосмыслении современных технологий, чтобы предложить новый способ жить, сидеть, любить, свернуться , отделиться: это новый способ создать "гнездо"…..
В том же году начинается новое сотрудничество с архитектором Лукой Никетто, который разрабатывает серию новых проектов по созданию домашнего стиля жизни, типичного для итальянского дизайна. Стул Ladle делает снова актуальным и современным дизайн 60-х годов, но прежде всего позволяет передать атмосферу и комфорт классических дизайна.

В 2015 году Клаессоном, Койвисто, Руне представляют проект стульев под названием Mangold, вдохновленный искусством и геометрическими формами архитектуры, возможностью создать бесконечное количество композиций.
Кресла Jules&Jim, нарисованные теми же шведскими архитекторами, это два простые кресла с очень высоким комфортом сидений. Их круглая форма позволяет разместить их во всех помещениях.
аrflex также начинает сотрудничество с испанским архитектором Марио Руизом, с которым начинают работу над серией стульев Bliss, которая может быть использована дома, а также в общественных местах из-за универсальности их ног.

2016: arflex обогащает свою коллекцию  значительными предметами исторического архива,  четырнадцатью иконами итальянского дизайна, спроектированные архитекторами Чини Боери, Франко Альбини, BBPR, Марчелло Кунео, Марио Маренко, Эрберто Карбони и Роберто Менги.
Компания представляет новую коллекцию сидений Bonsai, нарисована Клаессоном, Койвисто, Руне, под впечатлением о японской эстетике и культуре. Контрастируя, прямолинейные деревянные платформы на низких деревянных ножках, поднимают эти округлые и мягкие формы над плоскостью пола.
Сотрудничество  со студией Bernhardt&Vella позволяет впервые в истории arflex представить лампу Papillon и ширму Vela, где два цветных стекла с разными, но дополняющими формами, играют с прозрачными пленками.


MoMa Нью-Йорка (Gaia, Lady)

Постоянная коллекция The Chicago Athenaeum (Dune)

Триеннале Милана (Fiorenza, Martingala, Strips, Delfino, Boborelax, Lady, Antropus, Bicia)

Триеннале в Токио, постоянный музей (Lady, Fiorenza)

Музей современной мебели Равенны (Lady, Martingala, Fiorenza, Antropus, Tripoltrona, T-line, Felix, Privè, O-line, Triennale, Strips, Bicia)

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The holder of treatment is seven salotti spa, with registered office in Giussano (MB) 20833 - Via Pizzo Scalino 1, tel. 0362 853043 - email:
Privacy Manager is responsible for the processing of personal data within the company. Any request relating to the Privacy Policy or personal data processed may be addressed to the Privacy Manager email: or at the address Giussano (MB) 20833 - Via Pizzo Scalino 1
The personal data acquired through the Sites (physically placed “in hosting” by third parties) are made and/or stored at the offices of the data manager and are handled by its collaborators, who are in charge of the processing or by external parties, for maintenance operations or updating of the pages of the Sites, also at their offices.

Navigation data
The computer systems and software procedures used to operate the sites acquire, during their normal operation, some personal data whose transmission is implicit in the communication protocols of the Internet.
This information is not collected to be associated with identified interested parties, but by their very nature could, through processing and association with data held by third parties, allow users to be identified.
This category of data includes IP addresses or domain names of computers used by users connecting to the site, URI (Uniform Resource Identifier) of requested resources, the time of the request, the method used to submit the request to the server, the size of the file obtained in reply, the numerical code indicating the status of the response from the server (successful, error, etc..) and other parameters regarding the operating system and computer environment.
These data are used only to obtain anonymous statistical information on the use of the site and to check its correct functioning and are deleted immediately after processing. The data could be used to ascertain responsibility in the event of hypothetical computer crimes against the site.

Data provided voluntarily by the user
The optional, explicit and voluntary sending of e-mail, fax, WhatsApp, Skype, Instagram etc. and to all the addresses indicated on the Sites, involves the subsequent acquisition of the sender's address, necessary to reply to requests, and any other personal data included in the message. These data are used for the only purpose of performing the service or provision requested and are communicated to third parties only in the event that this is strictly necessary for the performance of the service (shipment of materials, provision of assistance, information, etc).
By forwarding your data to the addresses indicated on the Sites and / or social networks you consent to the processing of data for the purposes and in the manner contained in this Privacy Policy.


See cookies policy.

Personal data voluntarily provided will be processed for the following purposes:

a - Personal data, voluntarily provided by the user that does not require the user’s consent.

b - Personal data, voluntarily provided directly by the user that requires the user's consent.

c - Personal data, voluntarily provided directly by the user that requires the user’s consent.

d - Personal data, voluntarily provided directly by the user that requires the user’s consent.

The data of the user who decides to share content through social networks (Youtube, Pinterest, Instagram, Twitter, Facebook and others) can be seen by other users of the social network. The Sites may access your account information if you have enabled sharing of your account information with third party applications. You can deactivate data sharing with third party applications by accessing your account settings.

The processing will be carried out in an automated and/or manual manner, with methods and instruments in paper, electronic and/or telematic format aimed to guarantee maximum security and confidentiality, by people specifically appointed to do so, in compliance with the provisions of art. 5, paragraph 1, letter E) EU Regulation 679/16. The personal data of the interested parties will be kept for the time necessary to carry out the existing relations between the parties and not exceeding the period of time prescribed by law.
Personal data will be stored for a period not exceeding the administrative purposes for which the data were collected and subsequently processed (10 years from the end of the existing relationship).
The Data treated in point 5 letter (c) and (d) will be kept for 5 years.

The data object of the treatment will not be diffused or sold; they can be communicated to companies contractually tied to seven salons spa for the purposes listed in point 5, also abroad within the European Union and in extra-EU countries, in order to comply with the above indicated purposes, in conformity with and within the limits of which to the art. 44,45,46 and 49 of EU Regulation 679/16.
The data may be communicated to third parties belonging to the following categories:

The subjects belonging to the above categories carry out the function of Data Treatment manager or they operate in total autonomy as separate Data Controllers. Their list is available on request from the Privacy Manager email:

Apart from that specified above for navigation data, the provision of personal data of users is optional, but necessary for the provision of certain services. With reference to the purposes indicated in point 5 letter (a), the provision of the User's personal data is necessary. Your refusal or provision of inaccurate or incomplete information would prevent us from fulfilling the information requests you have made.
With reference to the purposes indicated in point 5, letters ( b), (c) and (d), the provision of the User's personal data is optional; your refusal or provision of incomplete or inaccurate information would prevent the performance of marketing activities, studies, research, market statistics, processing of profiles, analysis of your preferences or be contacted by an employee or partner (reseller) of the company. Your refusal or failure to provide the data will make it impossible to fulfill the purposes described in paragraphs 5 letter ( b), (c) and (d); it does not have any negative consequences with regard to paragraph 5 letter (a).

The user can exercise the rights provided by EU Regulation 760/2016:

Contacting the Data manager by sending an email to, the interested party is requested to provide the email address, name, address and / or telephone numbers, in order to allow the handling of the request.

The owner reserves the right to modify, update, add or remove parts of this privacy policy at his own discretion and at any time. The person concerned shall be required to check any changes periodically. In order to facilitate this verification, the information will contain an indication of the date on which the information was updated. The use of the Site, after the publication of the changes, will constitute acceptance of the same.

Our web pages may contain plug-ins of social networks (e.g. Facebook, Twitter, Instagram, Google+, Pinterest, Line, WeChat, etc.). If you access one of our web pages with a similar plug-in, the internet browser connects directly to the social network servers and the plug-in is displayed on your screen via the browser connection. If an interested user of a social network visits our web pages while connected to his or her social account, his or her personal data may be associated with the social account. Even if you use the plug-in features, the information will be associated with your social account. Further information on the collection and use of data by social networks in general, as well as on the rights and methods available to protect the privacy of the person concerned in this context, can be found on the pages of social networks account, section data protection. If you do not wish to associate your visit to our web pages with your social account, you should log off from the social network before visiting them.

Details on the processing of Personal Data and services provided by third parties
Personal Data is collected for the following purposes and using the following services: Interaction with social networks and external platforms. These services allow you to interact with social networks or other external platforms. Interactions and information acquired are in any case subject to the privacy settings of the User relating to each social network. If a service is installed that interacts with social networks, it is possible that, even if Users do not use the service, it collects traffic data relating to the pages on which it is installed.

Last update June 5th, 2018